California Ethanol + Power

When you think of ethanol, you probably think of corn: at least in America, where corn ethanol has become a common addition to everyone's gas tank. This week, we speak with Dave Rubenstein who's trying to change that by growing sugarcane in California's Imperial Valley. Anthony, Amy, and Karthik discuss the economics of ethanol, long term opportunities in sustainable aviation fuel and chemicals, the challenges with water, and more. Lux Research is the leading provider of sustainable innovation research and advisory services, helping clients drive growth through insights on novel sciences, emerging technology, and consumer trends. https://lnkd.in/gWWPpZC4